Looking for a creative, yet budget-friendly way to promote your brand? Company swag is your answer!
Company swag is essentially the branded goodies that businesses hand out to employees and customers to help spread their name – think pens, t-shirts, water bottles, and the occasional tech gadget.
While it might seem like a small gesture, company swag can have a surprisingly big impact on a brand’s image and exposure, as well as a customer’s loyalty.
But company swag isn’t just for conference hand-outs and networking freebies – a well-designed swag program is a connective tool for building brand loyalty outside of your workforce, as well as employee loyalty inside the ranks.
You can give away company swag to show employees they’re appreciated and that you value their role in the company. When employees wear or carry company swag outside of work, they’re essentially walking around in the world promoting your brand.
And to get you rolling, the SnackNation archives offer a stack of resources on all things company swag. From choosing the right items to creating a swag program people will love, there’s something for your industry and budget.
